DDL Articles

This was an article that needed to be written, there is much speculation and integrated thoughts surrounding Social Media. Not sure every thought is wrong. However I do believe there are proven techniques for the social Media marketing equation.

You can take the examples used and apply them to the charity sector, small business, campaigns, affiliate marketers and other entrepreneurs (even those guys in the corporate world will find value in implementing these strategies)

The platforms come in many forms. There are microblogging like Mixx, Twitter. Then there are Bookmarking Sites as in Digg, Delicious, (yes there are more). The Networks vary as to value and forums still are part of the Social Media Mix. No one can deny the high PR and positioning that can come with a great Forum. We are not using these platforms for the reason we like them nessacarily, we use them to gain momentum with our marketing structures, link juice and leveraging our content so we are at top. This gives the little guys the big push they need against the giants in Media.

The Techniques with Social Media Marketing cannot be denied, they are simply called Conversation Marketing and Attraction Marketing.

Conversation Marketing so long as your conversing about a brand or a topic in the brand and starting a dialogue with your clients, this is your conversation Marketing. This also would provide value on any platform. It could be private or be in a microblogging sense, Both work. Attraction Marketing is not so much about the conversation however that does come to play with any great marketer. The attraction Marketing is More on the topic of using your Keywords, your article structures and your position within sites.

You can leverage off the back of social networking sites like HubPages to gain high page rank but equally your articles can gain popularity within social media platforms like facebook where the 200 million or so users have access to you directly. This is very powerful and can mean Google search isn’t even required for certain campaigns.

A targeted campaign that provides well written, keyword researched content can generate a high volume of targeted traffic to your site. Link it well within your content and entertain your audience and they will come back for more.